PRIORITIES SHIFT: MY INFORMATION Change in importance since the start of the year Net change More Less LITERACY NOW in the UK… Important Important MATTERS MORE Prioritizing my family and their needs +50 56 6 Change in importance since last year (more important minus less important) Being politically aware +31 40 9 Increasing my media and +26 34 8 information literacy Speaking out when I see need for +19 28 9 changes and reforms science literacy +18 29 11 Increasing my 2021 Edelman Trust Barometer. IMP_VALUES. For each of the following, please indicate whether it has become more important to you, less important to you, or has stayed the same in importance, since last year. 5-point scale; top 2 box; more important; bottom 2 box, less important. Question asked of half of the sample. General population, UK. Net change is the difference between more and less important. 37