FEB EXPERTS MOST EFFECTIVE IN BUILDING VACCINE CONFIDENCE, SUPPORTED BY LOCAL NETWORK Percent trust in each spokesperson to convey that the COVID-19 vaccine is safe and effective Distrust Neutral Trust 71% 71% 74% 76% 78% 68% 45% 48% 40% Your local The Prime Your The company Your closest Public health A member of Medical MP Minister neighbour manufacturing friend officials your family academics Your GP the vaccine 2021 Edelman Trust Barometer UK supplement. QX2: Please indicate how much you trust each of the following people in convincing you that the COVID-19 vaccine is safe and effective? 9 point scale; top 4 Box, trust. Base UK: General Population (2,019) 24