SPOKESPEOPLE CREDIBILITY OVER TIME Percent who rate each as very/extremely credible as a source of information about a company, in the UAE 70 72 71 72 71 71 68 67 67 69 65 66 68 62 62 65 63 A person like yourself 60 59 65 64 60 62 58 62 58 61 6060 61 61 Academic expert 57 54 55 59 57 55 52 55 54 Government official 52 46 48 44 CEOs 45 Journalist 35 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. CRE_PPL. Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? 4-point scale; top 2 box, credible. Question asked of half of the sample. General population, UAE. 50