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IN UAE, ONLY 1 IN 4 HAVE GOOD INFORMATION HYGIENE Percent in each segment 40 Information hygiene: 36 70%of respondents 1. News engagement share or forward news 2. Avoid information echo itemsthat they find to be chambers interesting. 3. Verify information only 26% Of those, have 4. Do not amplify 25 good information hygiene unvetted information Poor Moderate Good information hygiene information hygiene information hygiene 2021 Edelman Trust Barometer. MED_SEG_OFT. How often do you engage in the following activities related to news and information? Indicate your answer using the 7-point scale below. 7- point scale; top 5 box, several times a month or more. General population, UAE. For full details on how the Information Hygiene Scale was built, please refer to the Technical Appendix. 29

Country Report - UAE - Page 29 Country Report - UAE Page 28 Page 30