EMPLOYER MEDIA AMONG THE MOST BELIEVABLE SOURCES OF INFORMATION Percent who believe information from each source automatically, or after seeing it twice or less, in the UAE Communications from… National My employer Media reports, Major Advertising Media reports, My social media government named source corporations anonymous source 56 54 Nr. of times they need to see 47 46 the information repeated 44 before believing it: 40 40 Once or twice 42 If I see it here, I will 46 automatically assume it is true 41 41 38 33 34 14 8 6 5 6 7 6 I will never believe it is true 3 7 9 9 13 13 14 if this is the only place I see it 2021 Edelman Trust Barometer. HEAR_TIME1. When you see a new piece of information or a news story in each of the following information sources, how many times do you need to see it or hear it repeated in that same type of information source before you believe it is really true? Question asked of half of the sample. “Once or twice” is a sum of codes 2 and 3. General population, UAE. “Employer communications” only shown to those that are an employee (Q43/1). 27