BUSINESS BECOMES MOST TRUSTED INSTITUTION IN THE U.S. - 0 + Distrust Neutral Trust Change, 2020 to 2021 Percent trust, in the U.S. Business NGOs Media Government 54 50 +1 45 42 48 pt TRUST INDEX Change, 2020 to 2021 +4 0 -3 +3 2021 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and media. TRU_INS. Below is a list of institutions. For each one, please indicate 7 how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, U.S.