BUSINESS NOW ONLY ETHICAL 2021 INSTITUTION SEEN AS 2020 35 BOTH COMPETENT ANDETHICAL (Competence score, net ethical score), in the U.S. NGOs (-13, 9) Business (11, 6) LESS COMPETENT -50 50 COMPETENT Media (-30, -5) Government (-40, -17) -35 UNETHICAL 2021 Edelman Trust Barometer. The ethical scores are averages of nets based on INS_PER_DIM/1-4. Question asked of half of the sample. The competence score is a net based on TRU_3D_INS/1. Depending on the question it was either asked of the full of half the sample. General population, U.S.For full details regarding how this data was calculated and plotted, please 8 see the Technical Appendix.