CREDIBILITY OF EXPERTS AND COMPANY SPOKESPEOPLE DECLINES Percent who rate each as very/extremely credible - 0 + Change, 2020 to 2021 All-time low as a source of information about a company, in Singapore 56 55 55 51 45 44 42 39 38 -5 -9 +5 +2 +3 -3 -4 +6 -6 Academic expert Company Government A person like NGO CEO Board of directors Journalist Regular employee technical expert official yourself representative 2021 Edelman Trust Barometer. CRE_PPL. Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? 4-point scale; top 2 box, credible. Question asked of half of the sample. General 16 population, Singapore.