TRUST IN INFORMATION SOURCES NEARS RECORD LOWS Percent trust in each source for general news and information, in Singapore 75 70 71 70 68 63 64 64 Change 62 Trusted (60-100) 67 66 2020-2021 63 59 55 62 62 62 62 62 56 +2 Search engines* 57 48 48 47 45 45 45 45 49 43 41 46 45 46 Traditional media -8 45 42 43 41 41 41 Owned media -2 Social media +1 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. COM_MCL. When looking for general news and information, how much would you trust each type of source for general news and information? 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, Singapore. 17 *From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.”
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