SERVE AS INFORMATION SOURCE Percent who want brands to play this role Brands must do this to earn or keep my trust I hope brands will do this, but there is no obligation reliable news source, Be a keeping people informed about the virus and the progress being made in the fight against it 92 91 88 87 85 84 81 80 79 79 77 74 28 36 33 48 44 46 40 84% 47 49 45 42 42 64 55 54 42 42 40 41 38 41 33 34 35 30 32 Global 12 2020 Edelman Trust Barometer Special Report: Brands and the Coronavirus. Q3. In the face of this coronavirus outbreak, what roles do you expect brands to play? 3-point scale; code 1, 13 brands must do this; code 2, I hope brands will do this. Question shown to those who have heard of the virus (Q1/1). 12-mkt avg. Data collected between March 23 and March 26, 2020.