PRODUCE PRODUCTS THAT CAN HELP Percent in Italy who want each from brands Percent in Italy who agree Brands must do this to earn or keep my trust I hope brands will do this, but there is no obligation Shift to producing products that I am just not paying attention to Offer free or lower-priced help people meet new products right now unless products to health workers, the challenges high-risk individuals and those they are designed to help whose jobs have been affected me with my pandemic- related life challenges 89% 92% 53% 47 42 47 45 2020 Edelman Trust Barometer Special Report: Brands and the Coronavirus. Q4. In the face of this coronavirus outbreak, what do you expect brands to do? 3-point scale; code 1, brands must do this; code 2, I hope brands will do this. Q6. Please indicate how much you agree or disagree with the following statements. 9-point scale; top 4 box, agree. Questions shown to those who 12 have heard of the virus (Q1/1). Italy. Data collected between March 23 and March 26, 2020.