SPOKESPEOPLE UNDER SCRUTINY Percent who rate each as very/extremely credible as a source of information about a company, in India - 0 + Change, 2020 to 2021 All-time low Change 2020-2021 80 79 78 78 77 77 76 Academic expert -8 76 74 73 78 72 72 76 71 72 75 75 69 71 67 A person like yourself -4 66 66 67 70 66 70 70 68 61 62 61 62 62 58 CEOs -8 56 56 56 54 59 58 Government official -5 53 52 46 50 Journalist +4 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. CRE_PPL. Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? 4-point scale; top 2 box, credible. Question asked of half of the sample. General 9 population, India.