TRUST IN INFORMATION SOURCES DECLINES Percent trust in each source for general news and information, in India Change 2020-2021 Search engines* -6 87 87 85 85 83 83 82 81 81 79 Traditional media -6 81 76 75 81 79 79 79 73 72 75 76 Social media -8 72 66 72 68 70 70 69 69 63 65 64 Owned media 63 63 64 -9 63 Trusted (60-100) 60 59 53 54 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. COM_MCL. When looking for general news and information, how much would you trust each type of source for general news and information? 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, India. 8 *From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.”