PANDEMIC NECESSITATES NEW INFORMATION DYNAMICS 1 2 3 4 Come together to Business has to Communicate Provide trustworthy address the embrace an change effectively content fundamentals expanded mandate Consumers & employees Public focus has shifted back Business is expected to drive Institutions & spokespersons matter more than ever; to foundational problems. societal change, fill in gaps of face intense scrutiny to provide honest communications by Addressing these effectively other institutions, and help truthful, unbiased and reliable businesses help employees will require all institutions - communities more proactively. information better navigate the impact of businesses, Govt., NGOs, the pandemic, and build their media – to work together. trust as they return to work . 29