BUSINESS EXPECTED TO FILL VOID LEFT BY GOVERNMENT Per cent who agree, in Canada CEOs should step in when the CEOs should hold themselves government does not fix societal accountable to the public and not problems just to the board of directors or stockholders 65% 69% 2021 Edelman Trust Barometer. CEO_EXP. Below is a list of potential expectations that you might have for a company CEO. Thinking about CEOs in general, whether they are global CEOs or a CEO who oversees a particular country, how would you characterize each using the following three-point scale? 3-point scale, sum of codes 2 and 3. Question asked of half of the sample. CEO_AGR. Thinking about CEOs, how strongly do you agree or disagree with the following statement? 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, Canada. 24
Country Report - Canada Page 23 Page 25