CEOS MUST LEAD ON SOCIETAL ISSUES Per cent in Canada who expect CEOs to publicly speak out about one or more of these societal challenges Pandemic impact 59 Job automation 50 84% Local community issues 40 Societal issues 40 2021 Edelman Trust Barometer. CEO_SPEAK. Looking at the topics listed below, please select the ones you expect CEOs to currently be speaking out about publicly. Select all that apply. Question asked of half of the sample. General population, Canada. CEO expectation to speak out is a net of attributes 1, 2, 5 and 7. 25