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POOR INFORMATION HYGIENE THREATENS PANDEMIC RECOVERY Per cent who say they will take the COVID-19 vaccine within a year Those with good Those with poor information hygiene information hygiene 73 69 70 59 59 52 Gap, willingness 14pts to vaccinate 17pts 11pts within a year Canada U.S. Global 27 2021 Edelman Trust Barometer. VACCINE1. If and when a COVID-19 vaccine becomes available will you take it? Code 1, yes as soon as possible; code 2, yes, within a year. Question asked of half of the sample. General population, Canada, U.S., and 27-mkt avg., by hygiene level. For full details on how the Information Hygiene Scale was built, please refer to the Technical Appendix. 18

Country Report - Canada - Page 18 Country Report - Canada Page 17 Page 19