REPUTATION GAINS FOR COMPANIES THAT DRIVE SYSTEMIC CHANGE Percent who say that they would view each action by a company as… Negative Something I expect Exceed expectations Ahealth/beauty company working to make it illegal to discriminate against people -16 41 23 64 of color based on their hair style A restaurant creating a program to increase the number of Black -18 37 24 61 franchise owners Encourage people to order from in response to Asian restaurants -19 32 25 57 recent attacks on Asian Americans by those who blame them for COVID 2021 Edelman Trust Barometer Special Report: Business and Racial Justice in America. EXTRA_CREDIT. For each of the following actions a company could take to address racism, please indicate whether the action would lead you to see the company as going beyond your expectations when it comes to addressing racism, whether the action is something you would expect every company to do, or whether the action is something that would negatively impact your opinion of the company. 3-point scale; code 1, exceed expectations; code 2, something I expect; code 3, doing this will negatively impact my opinion. General population, U.S. 29