RACIAL JUSTICE IN AMERICA: FROM SMALL STEPS TO SYSTEMIC CHANGE 1 2 3 4 The stakes intensify A C-suite imperative Progress on Brands must move Businesses that don’t take CEOs must work to Diversity, falling beyond campaigns action to address racism combat systemic racism short on Equity and Consumers expect brands will lose customers and and promote equity both Inclusion to do more than talk. employees. Companies within and outside their While employers have Brands must demonstrate must commit to a organization. The majority made progress, hiring is their commitment through meaningful, long-term of consumers support not enough. Systemic substantive efforts to effort to drive systemic CEOs taking on an change requires sustained educate, advocate and change. expanded role to lead work across the drive change. societal change. organization’s culture, operations and business model. 30