2024 Edelman Trust Barometer 2023 2024 P. 6 General population General population Trust Index 2023 to 2024: 55 Global 28 56 Global 28 Developing Countries 83 China 79 China 75 Indonesia 76 India Lead on Trust 74 UAE 74 UAE 73 India 73 Indonesia 71 Saudi Arabia 72 Saudi Arabia 66 Singapore 70 Thailand Greatest changes in Trust Index 66 Thailand 68 Malaysia (average percent trust in NGOs, business, government, and media) 63 Kenya 67 Singapore S. Korea +7 62 Malaysia 64 Kenya Malaysia +6 - 0 + Significant change 61 Mexico 61 Nigeria Distrust Neutral Trust 56 Nigeria 59 Mexico Nigeria +5 (1-49) (50-59) (60-100) 54 Netherlands 56 Netherlands 53 Brazil 53 Brazil Thailand +4 2024 Trust Index among 52 Canada 53 Canada Australia +4 Developing countries 63 51 Colombia 52 Australia -4 50 Italy 50 Italy China Developed countries 49 49 Sweden 49 S. Africa Colombia -4 48 Australia 49 Sweden 48 Ireland 47 Colombia UK -4 48 U.S. 47 France 47 France 47 Ireland 2024 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, 47 S. Africa 46 Spain business, government and media. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 46 Germany 46 U.S. box, trust. General population, 28-mkt avg., and by developed and developing countries. 44 Spain Year-over-year changes were tested for significance using a t-test set at the 99%+ 45 Germany confidence level. 43 UK 43 S. Korea Due to a translation inconsistency in France, the 2023 Trust Index has been imputed using 42 Argentina 39 Argentina a model. For more details, please see the Technical Appendix. 38 Japan 39 Japan UK now among 36 S. Korea 39 UK least-trusting countries