2024 Edelman Trust Barometer P. 7 Institutions Out of Balance: Ethical Government Seen as Far Less Competent and Ethical than Business (Competence score, net ethical score) NGOs (1, 20) Business GLOBAL 25 Excludes China, S. Korea, Thailand (17, 17) Less competent Competent Media (-17, -4) Government Government 52 pts less (-35, -15) competent than business 2024 Edelman Trust Barometer. The ethical scores are averages of nets based on [INS]_PER_DIM/1-4. Media and NGOs were only asked of half the sample. The competence score is a net based on TRU_3D_[INS]/1. Media and NGOs were only asked of half the sample. General population, 25-mkt avg. Data not collected in China and Thailand; Due to a translation inconsistency in S. Korea, Unethical it has been excluded from this analysis. For full details regarding how this data was calculated and plotted, please see the Technical Appendix.