2024 Edelman Trust Barometer P. 59 Show Me How Innovation Will Bring Us a Better Future Average acceptance rating for each innovation GLOBAL 28 I reject this innovation I am okay with this I embracethis innovation Among those who have Resistant Hesitant Comfortable Enthusiastic Passionate (1-1.49) (1.5-2.49) (2.5-3.49) (3.5-4.49) (4.5-5) low high confidence that each Green energy 2.85 3.94 innovation will lead to a better future AI 2.22 3.56 Gene-based medicine 2.22 3.49 Much more acceptance GMO foods 1.88 3.12 among those with high confidence that each innovation is effectively regulated 2024 Edelman Trust Barometer.TEC_FUT. How confident are you that these technologies will lead us to a better future? 5-point scale; top 2 box, high confidence; bottom 2 box, low confidence. Question asked of half the sample. CHG_TEC_COM. How would you characterize your feelings about each of the following? 5-point scale; data plotted is an average acceptance rating for each innovation. General population, 28-mkt avg., by level of confidence. For a full explanation of how the Average Acceptance Rating was calculated, please see the Technical Appendix.