2024 Edelman Trust Barometer P. 13 Trust in Industry Sectors Trust in Energy Technology Healthcare Food and businesses beverage Does Not Guarantee Trust in each sector in Industry Innovations 76 73 72 65 Percent trust GLOBAL 28 Distrust Neutral Trust (1-49) (50-59) (60-100) Trust gap, innovation +6pts -26 -23 -40 vs sector 71 50 50 32 Trust in each Green energy Artificial intelligence Gene-based Genetically innovation biofuels, liquid hydrogen, machine learning, medicine modified foods wind, solar natural language mRNA vaccines, pest-resistant crops, 2024 Edelman Trust Barometer. TRU_IND. Please indicate how much you trust processing, gene splicing, gene faster-growing fish businesses in each of the following industries to do what is right. 9-point scale; top 4 box, generative AI therapy trust. Question asked of half the sample. TEC_TRU. How much do you trust each of these technologies? 9-point scale; top 4 box, trust. Question asked of half the sample. General population, 28-mkt avg.