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2024 Edelman Trust Barometer P. 14 Acceptance of Innovation at Stake Percent who say GLOBAL 28 I reject this innovation I embrace this innovation Innovation success: Green energy 13 54 More enthusiasm for green energy AI 35 30 At a crossroads: Both resistance and enthusiasm for AI and Gene-based 34 29 gene-based medicine medicine Innovation failure: GMO foods 58 14 GMO foods strongly resisted 2024 Edelman Trust Barometer. CHG_TEC_COM. How would you characterize your feelings about each of the following? 5-point scale; bottom 2 box, resistant or hesitant = reject; top 2 box, enthusiastic or passionate = embrace. General population, 28-mkt avg.

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