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2024 Edelman Trust Barometer P. 64 2024 Edelman Trust Barometer: Sample Survey Languages Used and Internet Penetration by Country Languages Internet Languages Internet Languages Internet Penetration* Penetration* Penetration* Global - - Indonesia Indonesian 76% Singapore Localized English, 92% Simplified Chinese Argentina Localized Spanish 91% Ireland Localized English 89% S. Africa Localized English, 63% Afrikaans Australia Localized English 89% Italy Italian 91% S. Korea Korean 97% Brazil Portuguese 83% Kenya Localized English 84% Spain Spanish 92% Canada Localized English, 93% Japan Japanese 93% Sweden Localized English, 97% Canadian French Swedish China Simplified Chinese 70% Malaysia Malay 94% Thailand Thai 88% Colombia Localized Spanish 83% Mexico Localized Spanish 77% UAE Localized English, Arabic 100% France French 92% Netherlands Localized English, Dutch 95% UK Localized English 95% Germany German 94% Nigeria Localized English 68% U.S. English, 94% Localized Spanish India Localized English, Hindi 60% Saudi Arabia Localized English, Arabic 89% *Data source: https://www.internetworldstats.com/stats.htm as of Jan 11, 2024 Due to disproportionate access to internet in countries with lower internet penetration, the online sample in those countries tends to skew younger, urban, and more affluent.

2024 Edelman Trust Barometer Global Report - Page 64 2024 Edelman Trust Barometer Global Report Page 63 Page 65