2023 Edelman Trust Barometer: Full Text For Answer Choices Abbreviated Business Can Avoid Being Seen As Politically Motivated ENG_ISS_HOW. You just said that it is possible for a business to engage in addressing contentious societal issues in ways that you would not consider to be political or politically motivated. Which of the following would be ways that a company could do that? Shortened Full Be a trustworthy information source Be a trustworthy information source regarding an issue but don’t take sides Base actions on science Show that their actions are based on generally agreed upon facts or well-established scientific evidence Don’t align with only one political Show how their engagement on societal issues over time does not consistently align with one political party or another party Act on same values over time Tie their actions to a set of values that they have consistently supported over time Link actions to staying competitive Link their actions to the needs of their business and their ability to stay competitive in the marketplace
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