2023 Edelman Trust Barometer Methodology Global averages Annual online survey in its 23rd year These vary based on the number of countries surveyed each year: Fieldwork conducted: Nov 1 – Nov 28, 2022 GLOBAL 27 *To protect the stability of the global average, Sweden will not be included in the average until there are at least two years of recent data GLOBAL 25 Excludes China and Thailand The sensitive nature of the question prevented this data from being collected in these countries Statistical significance Argentina Colombia Ireland Mexico S. Korea UAE Australia France Italy Nigeria Spain UK - 0 + Significant change Brazil Germany Japan Saudi Arabia *Sweden U.S. Canada India Kenya Singapore Thailand All indicated year-over-year significant changes were China Indonesia Malaysia S. Africa The Netherlands determined using a t-test set at a 99%+ confidence level Russia, part of the Edelman Trust Barometer from 2007 to 2022, was not included in this wave For more details on global averages and country-specific methodology, please refer to the Technical Appendix Due to a translation inconsistency, the France data measuring trust in **The sample size varies by country from 1,082 to 1,500. government, as well as competence and ethics was removed from certain 27-market global data margin of error: General population +/-0.6 percentage points (n=31,171) slides. For more details contact the Trust Barometer research team Country-specific data margin of error: General population +/-2.5 to 3.0 percentage points (varies by country based on sample size, n=1,082 to n=1,500)