Trust at Home Does Not Guarantee Trust Abroad Percent trust in companies headquartered in each country GLOBAL 26 Distrust Neutral Trust (1-49) (50-59) (60-100) 67 58 59 61 63 China and India face 55 massive trust deficits abroad 48 32 34 Foreign trust in companies headquartered in each market China India S. Korea U.S. France UK Japan Germany Canada Domestic trust in companies 90 89 55 65 59 62 54 62 74 headquartered in each market Trust gap, foreign vs domestic -58 -55 -7 -10 -1 -3 7 1 -7 2023 Edelman Trust Barometer. TRU_NAT. Now we would like to focus on global companies headquartered in specific markets. Please indicate how much you trust global companies headquartered in the following markets to do what is right. 9- point scale; top 4 box, trust. Question asked of half of the sample. General population, 26-mkt avg., excluding country being rated for “foreign trust”, and by market for “domestic trust”.