Institutional Leaders Distrusted Percent trust GLOBAL 27 - 0 + Significant change Distrust Neutral Trust (1-49) (50-59) (60-100) 73 76 59 61 63 64 47 48 41 Change, -1 0 -2 +2 -1 n/a -2 -1 +1 2022 to 2023 Government Journalists CEOs Citizens of my People My neighbors My CEO My coworkers Scientists leaders country in my local community 2023 Edelman Trust Barometer. TRU_PEP. Below is a list of groups of people. For each one, please indicate how much you trust that group of people to do what is right. 9-point scale; top 4 box, trust. Some attributes asked of half of the sample. General population, 27-mkt avg. “My coworkers” and “my CEO” only shown to those who are an employee of an organization (Q43/1). Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level.
2023 Edelman Trust Barometer Page 12 Page 14