GLOBAL 24 Not asked in China, Russia, Thailand NGOS AND BUSINESS 35 MUST ACT AS STABILIZING FORCES ETHICAL (Competence score, net ethical score) NGOs(3, 24) 2022 2021 Business (12, 14) Business seen as 53 points more competent than government - 50 Media (-18, -2) LESS COMPETENT COMPETENT Government (-41, -12) UNETHICAL 2022 Edelman Trust Barometer. The ethical scores are averages of nets based on [INS]_PER_DIM/1-4. Question asked of half of the sample. The competence score is a net based on TRU_3D_[INS]/1. Depending on the question it was either asked of the full of half the sample. General population, 24-mkt avg. Data not collected in China, Russia and Thailand. For full details regarding how this data was calculated and plotted, please see the Technical Appendix.