2022 EDELMAN TRUST BAROMETER: Follow news regularly ANALYSES 1. Look at multiple information sources HOW WE MEASURED • “On an average day, how many different media sources or publications of any kind (online, offline, radio, TV, newspapers, magazines, newsfeeds, social media) do you check in order to BEING WELL-INFORMED stay informed?” NEWS_INFO ➢ Qualification for meeting criterion: 3 or more sources In determining whether respondents were well-informed, we examined five criteria: 2. Follow public policy matters 1. Look at multiple information sources: Do they hear multiple • “How often do you follow public policy matters in the news?” S9 perspectives? ➢ Qualification for meeting criterion: several times a week or more 2. Regularly follow public policy matters in the news 3. Regularly follow business news and information 3. Follow business news and information 4. Engagement with differing points of view: Do they avoid • “How often do you follow business news and information?” S10 information echo chambers? ➢ Qualification for meeting criterion: several times a week or more 5. Information verification: Do they avoid assuming something is true simply because it supports their point of view? Seek quality information 4. Avoiding echo chambers Each respondent was categorized as being well-informed or • “How often do you read or listen to information or points of view from people, media sources or not based on their performance across these five target organizations with whom you often disagree?” NEWS_DIS behaviors: ➢ Qualification for meeting criterion: once or twice a week or more • Well-Informed: Met four or more of the five criteria • Not Well-Informed: Met three or fewer of the five criteria 5. Information verification • “Confirm that a news story is really true by looking across multiple information sources” MED_SEG_OFTr15 Well-informed information ➢ Qualification for meeting criterion: weekly or more criteria in detail