TRUST DECLINES IN 13 OF 16 COUNTRY BRANDS Trust in companies headquartered in each country - 0 + Distrust Neutral Trust Change, 2020 to 2021 All-time low 62 66 66 66 56 59 59 60 49 51 51 53 36 36 37 37 -4 +2 -2 -3 +1 -3 -4 0 -3 -5 -5 -8 -2 -3 -4 -3 2021 Edelman Trust Barometer. TRU_NAT. Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies headquartered in the following countries to do what is right. 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, 27-mkt avg. 48