INDUSTRY SECTORS OVER TIME Percent trust in each sector - 0 + Distrust Neutral Trust Change, 2012 to 2021 10yr. Industry 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Trend Technology 77 74 77 74 76 76 75 78 75 68 -9 Healthcare - - - - 64 67 65 68 67 66 n/a Food and beverage 64 64 65 64 65 68 64 69 67 65 +1 Telecommunications 59 61 62 60 61 64 64 67 65 61 +2 Automotive 63 66 70 67 62 66 63 69 67 60 -3 Consumer packaged goods 58 61 62 61 62 64 61 65 62 60 +2 Energy 54 58 57 57 59 62 63 65 63 59 +5 Entertainment - 63 66 64 66 65 63 68 65 59 n/a Financial services 44 47 49 48 52 55 55 57 56 52 +8 2021 Edelman Trust Barometer. TRU_IND. Please indicate how much you trust businesses in each of the following industries to do what is right. 9-point scale; top 4 box, trust. Industries shown to half of the sample. General population, 22-mkt avg. 47
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