A BROADER DEFINITION OF BRAND RELEVANCE Then… Now… Brand relevance limited Culture, purpose, and to cultural relevance society all matter to brands Culture Culture brands BRAND RELEVANCE Purpose Society Purpose Society companies government 4
![Trust The New Brand Equity - Page 4](/cdn-cgi/image/width=600,quality=80,format=webp/https://cdn.relayto.com/images_originals/61657d2976b14.jpeg)
A BROADER DEFINITION OF BRAND RELEVANCE Then… Now… Brand relevance limited Culture, purpose, and to cultural relevance society all matter to brands Culture Culture brands BRAND RELEVANCE Purpose Society Purpose Society companies government 4