DATA IN DETAIL FULL TEXT FOR ANSWER CHOICES THAT WERE ABBREVIATED IN THE REPORT IMP_WHY: Reasons why it is more important to trust the brands they buy today than in the past Shortened Full Trust more important in all aspects of my life Trust has become more important to me in all aspects of my life than it used to be Brands’ increasing impact on the environment How brands produce and deliver their products is having an increasingly large impact on the environment Increased reliance on brands to keep me safe in pandemic The COVID-19 pandemic has greatly increased my reliance on brands to keep me and the people in my community safe from the virus Brands making smart decisions about when and how to reopen or resume normal Brands’ impact on the economic recovery business operations will have a huge impact on how quickly and safely the economy recovers 31