TODAY, PEOPLE ARE MORE FOCUSED ON THE “WE” THAN THE “ME” I am more attracted to… Brands that focus on making the world a better place 63 37 Brands that focus on making mea better person 2021 Edelman Trust Barometer Special Report: Trust, The New Brand Equity. ATTRACT. You are about to see two choices. Please pick the one that better describes the type of images, messages, 11 people and brands that you are more attracted to, or that you find more appealing, these days. General population, 14-mkt avg.