CEOS MUST LEAD ON SOCIETAL ISSUES SUCH AS PANDEMIC IMPACT AND JOB AUTOMATION I expect CEOs to publicly speak out FINANCIAL SERVICES about one or more of these societal challenges COMPANIES INCREASE FOCUS ON EXECUTIVE PROFILING Pandemic impact 59 98%rate executive profiling communications as important/very Job automation 51 important in 2021 86% Societal issues 43 63%will increase their focus on executive profiling communications Local community issues 40 in 2021 Source: 2021 Edelman Financial Services Communications Survey of 40 CCOs and senior communications professionals at major finance companies in the U.S., Europe, Asia and Africa, Data collected January-February 2021. 2021 Edelman Trust Barometer. CEO_SPEAK. Looking at the topics listed below, please select the ones you expect CEOs to currently be speaking out about publicly. Select all that apply. Question asked of half of the sample. General population, 27-mkt avg. CEO expectation to speak out is a net of attributes 1, 2, 5 and 7. 14