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EMPLOYER RESILIENCE MATTERS MORE Net change TO FINANCIAL Change in importance as an employer attribute All Financial More Less SERVICES SECTOR since the start of the year… employees services important important EMPLOYEES employees Keep workers, customers safe +49 +51 63 12 Change in importance since last year (more important minus less important) among financial services employees Organization is well-managed +42 +49 60 11 and weathers crises better than others Job skills training programs +44 +48 60 12 Option to work remotely, +42 +47 60 13 2021 Edelman Trust Barometer. EMP_IMP_VAL. When considering even when the pandemic is over an organization as a potential place of employment, please indicate whether each of the following has become more important to you, less important to you, or has stayed the same in importance since last year. 5-point scale; top 2 box; more important; bottom 2 box, less important. Question asked of those who are an employee (Q43/1). General population, 27-mkt avg., and among financial services employees (Q43/1 AND Q420/7). Net change is the difference between more and less important. 22

Trust in Financial Services - Page 22 Trust in Financial Services Page 21 Page 23