TRUST DISCONNECT: MUCH HIGHER TRUST AMONG SECTOR INSIDERS Percentage-point difference between trust in companies in each sector among sector Distrust Neutral Trust employees vs. the general population % trust in each sector… among 72 74 72 76 71 76 80 75 71 68 73 68 70 68 65 67 sector employees * *************** 21 Trust gap 9pts 14 14 11 10 10 9 9 8 7 6 6 5 4 1 among general population 63 53 58 62 60 66 70 66 62 60 66 62 64 63 61 66 * *************** Se Fi Fa Te En He Te Ma Pr CP Ed Au Re Tr En Fo c n s l e a c o G u t t a t o t a h e r l h n f c o a n e d o n i c g t n u e a m i s r r c o o y h o f s t l p t a i n m c a s i o o a n a a a l i o i ve l m r o c o n t r n d g t n i t m s u e y u v a b r e r a e t e e a r n i l i g v i n s o n v e i c g e n t e c a r r e t v a s i i g o c e ns es 2021 Edelman Trust Barometer. TRU_IND. Please indicate how much you trust businesses in each of the following industries to do what is right. 9-point scale; top 4 box, trust. Industries shown to half of the sample. General population, 27-mkt avg., and among those employed in each sector (Q43/1 AND Q420). 12