TRUST DECLINES ACROSS FINANCIAL SERVICES SUBSECTORS - 0 + Percent trust in the financial services subsectors Distrust Neutral Trust Change, 2020 to 2021 Global 27 58 57 57 56 54 50 42 40 n/a -3 -3 -2 -3 -5 -8 n/a Digital payments Banks Personal insurance Credit cards Property Financial advisory/ Digital wealth Cryptocurrency (life and health) and casualty asset management/ insurance management robo advisory 2021 +/- yty 2021 +/- yty 2021 +/- yty 2021 +/- yty 2021 +/- yty 2021 +/- yty 2021 +/- yty 2021 +/- yty Singapore 62 - 64 -8 68 +4 60 -1 58 -3 57 0 53 -2 45 - U.S. 49 - 64 +10 60 +6 59 +6 54 +2 52 -4 38 -8 34 - UK 39 - 53 0 44 -5 50 -3 42 -4 37 -8 24 -11 21 - Germany 42 - 44 -2 47 -1 47 -4 46 -5 38 -2 27 -7 22 - 2021 Edelman Trust Barometer. TRU_SUB_FIN. Now thinking about specific sectors within the financial services industry, please indicate how much you trust businesses in each of the following sectors to do what is right. 9-point scale; top 4 box, trust. Question asked of one-fifth of the sample. General population, 27-mkt avg. 10
Trust in Financial Services Page 9 Page 11