SPRING TRUST BUBBLE BURSTS; BIGGEST LOSS FOR GOVERNMENT - 0 + Distrust Neutral Trust Change, wave to wave Trust Index, 11 countries included in the 2020 Trust Barometer Spring Update (1-49) (50-59) (60-100) Global 11 Government +/- Jan 2020 to +/- May 2020 to May 2020 Jan 2021 S. Korea -17 +16 -17 UK -15 +/- May 2020 +24 -15 to Jan 2021 China -13 61 Government -8 +5 -13 -8 Mexico -12 Media -6 +12 -12 -5 -6 Canada -11 +6 NGOs -6 +20 -11 -6 India +6 -8 56 Business -3 -8 -3 U.S. -6 55 +9 -6 Government was the most Germany -5 trusted institution in May, +19 -5 then lost its lead 6 months later Japan -1 -5 -1 Saudi Arabia -1 +5 -1 Jan 2020 May 2020 Jan 2021 France +2 +13 2 2021 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and media. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 11-mkt avg. 5
Trust and the Food and Beverage Sector Page 4 Page 6