ETHICAL 35 UNETHICAL - 50 LESS COMPETENT COMPETENT 7 ( - 18 , - 2 ) ( 3 , 24 ) ( 12 , 14 ) ( - 41 , - 12 ) (Competence score, net ethical score) NGOS AND BUSINESS MUST ACT AS STABILIZING FORCES 2022 Edelman Trust Barometer. The ethical scores are averages of nets based on [INS]_PER_DIM/1 - 4. Question asked of half of the sample. The competence score i s a net based on TRU_3D_[INS]/1. Depending on the question it was either asked of the full of half the sample. General population, 24 - mkt avg. Da ta not collected in China, Russia and Thailand. For full details regarding how this data was calculated and plotted, please see the Technical Appendix of th e January 2022 Edelman Trust Barometer . GLOBAL 24 Not asked in China, Russia, Thailand Business NGOs Government Media 2022 2021 Business seen as 53 points more competent than government January 2022 Edelman Trust Barometer Global Report