31 Percent trust in media JANUARY TO MAY 2022: TRUST IN MEDIA RISES 2022 Edelman Trust Barometer Special Report: The Geopolitical Business. TRU_INS. [MEDIA] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9 - point scale; top 4 box, trust. General population, 14 - mkt avg. 77 67 65 61 54 53 51 48 45 45 43 41 37 37 Distrust Neutral Trust Change, Jan 2022 to May 2022 - 0 + Change, Jan 2022 to May 2022 +2 pts 5 2 Global 14 - 3 +1 +1 - 3 0 +1 +4 +1 +10 +6 +5 0 +2 +4