14 Percent who say each company response to the Ukraine conflict would affect their trust in each way TRUST IN COMPANIES AT STAKE BASED ON RESPONSE TO THE UKRAINE CONFLICT 2022 Edelman Trust Barometer Special Report: The Geopolitical Business. UKE_TRST. Different companies have responded in different ways to Russia's invasion of Ukraine. What effect would each of the following behaviors have on your trust in a company that has responded in this way to the Russian invasion? 6 - point scale; bottom 3 box, decrease or eliminate trust; top 2 box, increase trust. General population, 13 - mkt avg. Data not collected in China. Dat a is showing the difference between those who say each would increase vs decrease or eliminate trust. For the full question text, please refer to the appendix. MORE TRUST FOR TAKING ACTION If a company... Net, likelihood to increase vs. decrease my trust ceases business in Russia; protects safety of ex - employees +31 pts temporarily suspends business in Russia +27 Supports humanitarian efforts with no further action +10 GLOBAL 13 Not asked in China LESS TRUST FOR NOT TAKING ACTION If a company... Net, likelihood to increase vs. decrease my trust carries on doing business in Russia - 38 pts makes a statement in support of Ukraine with no further action - 20 no new investments in Russia, but maintains current operations - 15