50 2022 EDELMAN TRUST BAROMETER: FULL TEXT FOR ANSWER CHOICES ABBREVIATED EXPECTATIONS FOR CEOS Shortened Full The CEO The CEO A corporate executive responsible for guiding the company on social issues A corporate executive responsible for guiding the company on social issues such as the head of Diversity, Equity and Inclusion (DEI), the head of social impact or corporate social responsibility, the Chief Sustainability Officer, etc. The local CEO in the country or region The local or regional CEO or senior leader of the business in the country or region most affected by the actions the company is planning to take A member of the Board of Directors A member of their Board of Directors The Chief Communications Officer or head of communications The Chief Communications Officer or head of communications DRV_FOR . If a company wants to communicate credibly and effectively to you about its stand on a contentious social or geopolitical issue, and what actions it is planning to take to address that issue, who should they use to deliver their message? (Please select all that apply.)
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