34 Percent trust SCIENTISTS, MY CEO AMONG MOST TRUSTED ACROSS COUNTRIES 2022 Edelman Trust Barometer Special Report: The Geopolitical Business. TRU_PEP. Below is a list of groups of people. For each one, please indicate how much you trust that group of people to do what is right. 9 - point scale; top 4 box, trust. General population, 14 - mkt avg. “My CEO” only shown to those who ar e an employee of an organization (Q43/1). Global 14 Brazil Canada China France Germany India Japan Mexico Saudi Arabia S. Africa S. Korea UAE UK U.S. % +/ - Scientists 76 +2 80 - 1 74 - 1 88 - 2 71 +4 70 +1 91 +5 55 - 3 83 +3 82 +3 65 +2 71 +1 86 +1 75 +1 71 +10 My CEO 70 +4 73 +8 61 +3 82 - 3 60 +7 59 +5 86 +4 51 +9 77 +4 75 - 3 70 +7 53 +2 81 0 68 +8 67 +4 Citizens of my country 64 +7 55 +7 65 +7 80 - 4 52 +12 57 +7 84 +4 46 +5 66 +10 81 +4 50 +12 56 +5 79 +1 61 +11 57 +10 CEOs 56 +6 57 +14 43 +7 77 - 5 41 +6 44 +8 80 +4 40 +6 62 +5 70 - 1 51 +9 48 +3 74 +1 45 +9 45 +8 Heads of NGOs 54 - 52 - 47 - 72 - 50 - 43 - 75 - 34 - 60 - 64 - 51 - 46 - 70 - 45 - 42 - Leaders of multi - nationals 54 - 54 - 50 - 71 - 44 - 46 - 73 - 36 - 60 - 63 - 45 - 53 - 67 - 47 - 46 - Journalists 53 +7 54 +6 54 +4 78 +2 42 +10 54 +13 70 +6 35 +12 60 +10 62 +1 44 +5 31 +8 62 +2 42 +11 49 +7 Government leaders 49 +5 36 +10 47 +4 83 - 2 47 +4 44 +8 68 +6 34 +6 46 +13 72 - 1 20 +6 37 +2 71 - 3 43 +8 42 +10 Distrust Neutral Trust +/ - : change from Jan 2022 to May 2022