12 Percent who say NEARLY 1 IN 2 BUY OR BOYCOTT BRANDS BASED ON UKRAINE RESPONSE 2022 Edelman Trust Barometer Special Report: The Geopolitical Business. BEH_CNG. Which of the following have you done in response to how a brand or company has responded to Russia's invasion of Ukraine? Pick all that apply. General population, 13 - mkt avg., and by demographics. Data not collected in C hina. Data is a net of attributes 1 - 3. 50 43 54 47 38 45 47 52 Men Women 18-34 35-54 55+ Low Middle High 64 63 57 49 47 46 44 44 42 41 41 40 30 Global 13 47 % Markets Gender | Age | Income I have altered my behavior toward a brand or company based how it has responded to Russia's invasion of Ukraine Changed behaviors: Started or stopped buying a brand Encourage others to stop buying a brand n/a GLOBAL 13 Not asked in China (net)