6 Percent trust JANUARY TO MAY 2022: GOVERNMENT GAINS, BUSINESS STILL MOST TRUSTED 2022 Edelman Trust Barometer Special Report: The Geopolitical Business. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9 - point scale; top 4 box, trust. General population, 14 - mkt avg. Change, Jan 2022 to May 2022 62 59 56 52 Business NGOs Government Media Global 14 +1 +1 +3 +2 Change, Jan 2022 to May 2022 - 0 + Distrust (1 - 49) Neutral (50 - 59) Trust (60 - 100) +/ - U.S. +6 Germany +7 Brazil +6 UK +10 UK +5 U.S. +6 U.S. +6 U.S. +6 Greatest changes in: U.S. and UK see strong trust gains across institutions
The Geopolitical Business Page 5 Page 7