26 Percent who say CEO MUST BE FRONTLINE COMMUNICATOR ON SOCIAL AND GEOPOLITICAL ISSUES 2022 Edelman Trust Barometer Special Report: The Geopolitical Business. DRV_FOR. If a company wants to communicate credibly and effectively to you about its stand on a contentious social or geopolitical issue, and what actions it is planning to take to address that issue, who should they use to deliver t hei r message? Pick all that apply. Question asked of half of the sample. General population, 14 - mkt avg. For the full question text, please refer to the appendix. The CEO A corporate executive responsible for guiding the company on social issues The local CEO in the country or region A member of the Board of Directors The Chief Communications Officer or head of communications 18 18 19 22 31 Strongest support for the CEO as spokesperson in 12 of 14 countries A company should use the following spokesperson to communicate its response to a contentious social or geopolitical issue