EMPLOYER TRUST ADVANTAGE AT RECORD HIGHS Percent trust, among employees Distrust Neutral Trust (1-49) (50-59) (60-100) Record high 79 78 79 78 My employer 75 Difference, 12pts employer trust 17pts 18pts vs. Trust Index 66 62 63 60 60 Trust Index Business 67 (avg. trust in institutions) NGOs 60 Government 56 Media 55 Jan 2020 May 2020 Jan 2021 May 2021 Aug 2021 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. The Trust Index is the average percent trust in NGOs, business, government and media. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. “Your employer” asked among those who are employed (Q43/1).7-mkt avg. All data is filtered to be among employees who work for an organization or corporation (Q43/1). 6
The Belief Driven Employee Page 5 Page 7